Yeo Valley Organic joins Enval’s zero waste to landfill laminate packaging recycling scheme

Enval’s zero waste to landfill scheme The Laminates League has been boosted by a major new partner. Yeo Valley Organic, the UK’s largest organic dairy brand, has joined the scheme, enabling consumers to recycle the company’s new Little Yeos yoghurt pouches.

As of the 21st of September, consumers buying Yeo Valley Organic’s Little Yeos yoghurt pouches will be able to request a free recycling kit from the company’s website. This kit will enable them to send the pouch, minus the lid, in a pre-paid envelope to Enval, the company that is making previously unrecyclable packaging valuable and environmentally responsible.

Using its unique proprietary pyrolysis solution capable of handling low-density packaging waste, Enval will recycle each component of the pouches into materials that can be reprocessed and go back into circulation. Enval’s technology separates the plastic and aluminium from the pouches and prevents them from ending up in landfill. This will ultimately create a circular process for aluminium recycling, as waste materials will be turned into the building blocks used to manufacture new materials before being reintroduced into the supply chain.

Created by Enval in 2018, the Laminates League aims to raise awareness around the recyclability of laminate packaging and has developed a process for recycling it. By joining it, Yeo Valley Organic estimates that it will prevent 150,000 of Little Yeos pouches from entering landfill, being incinerated or finding their way into rivers and oceans. The Laminates League is a crucial initiative that will help the UK meet its UK Plastics Pact target of 100% of packaging to be reusable, recyclable or compostable by 2025.

Commenting on the Yeo Valley partnership, Enval’s CEO Dr. Carlos Ludlow-Palafox said:

“It’s a real vote of confidence for the Laminates League to see a company with the size and reputation of Yeo Valley Organic joining us. They are the largest brand to join the initiative so far, so we hope this will encourage brands of a similar size to consider how they can improve the recyclability of their products.”

“Our recycling scheme demonstrates to local authorities, FMCG brands and consumers that aluminates can be recycled using our technology. Now that the process has been successfully proven, our long-term goal is to work with local authorities, waste handlers and other contractors to develop and implement a proper collection and segregation system across the UK.”

Tor Crockatt, Commercial Brand Manager at Yeo Valley, added:

“We know parents and carers want to buy the best for their babies and preschoolers and it’s important we provide the most convenient formats for them. Partnering with Enval means that we are preventing our Little Yeos organic pouches from ending up in landfill.

“At Yeo Valley Organic we believe in putting nature first from the way we farm to how our products are made and packaged.  We want to ensure our products are as sustainable as possible, joining Enval’s Laminates League enables us to increase our range of recyclable products without having to modify our packaging.”

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